Contact Us (978) 712-8650

The ONLY gym around that specializes in training busy people over 35.

The ONLY gym around that specializes in training busy people over 35.

The ONLY gym around that specializes in training busy people over 35.The ONLY gym around that specializes in training busy people over 35.The ONLY gym around that specializes in training busy people over 35.

We help busy people like you get stronger, leaner, and exercise pain free without restrictive diets and long hours in the gym

Here's What Our Clients Have to Say:

Nutrition Coaching

"Training with Rob at Lift Positive Fitness in Beverly has been a phenomenal experience. In just 9 months of training I am a lot stronger, leaner, and more confident than ever before. Rob has a great ability to guide anyone from beginner to seasoned athletes. Whether you're goals are weight loss or strength training, Lift Positive Fitness can help."

- Alla N.

Conditioning Classes

"Rob at Lift Positive Fitness provides a great mix of motivation and coaching, and even as my goals have evolved over the last few years, he continues to help me achieve them – often helping me exceed my own expectations.” 

- David W.


"Rob is a fantastic fitness professional with high emotional intelligence,  and because he understands his audience, he is able to discern which exercises will have the greatest impact on me and my fitness goals." 

Mary C

Come See What You're Capable Of

All of our members started just where you are now, wanting to make a change but feeling a little anxious about getting started, who to trust, and whether they really could accomplish their goals.

I think this video of them says it all.

Come see what you're capable of with the help of our Personal Training, Group Classes and Nutrition Coaching.

Fitness for busy men and women like You who want results


We Care About Your Success as Much as You Do

We'll come up with detailed and effective individualized training programs while providing you in depth nutrition coaching ensuring you get the long term results you want without overwhelming you.


Achieve Results You Can Be Proud of

Imagine not being nervous for the next physical with your doctor, never worrying about aggravating your back or shoulder again while shoveling snow, and having the body that makes everyone else start asking you for fitness advice.


You Are Important, Let's Help You Take Action

You can't afford to put your health and fitness on the back burner anymore. 

You are important, and so are your health and fitness goals. 

Take action now by scheduling your FREE Consultation and getting started with a FREE Week at Lift Positive Fitness.

About Lift Positive Fitness



Rob Aguero-Hoffman, the owner and head coach of Lift Positive Fitness, has always had a passion for fitness and helping people. 

As the son of two teachers he often jokes that teaching is in his blood which is exactly how he approaches working with his fitness clients, he teaches them while simultaneously providing a great environment to learn filled with enthusiasm and support.

In 2014, Rob was recognized as 2014 Fitness Coach of the year by Scout Magazine in Cambridge, MA.

With over 16 Years of experience, he can help you develop diet and nutrition strategies that you can stick to, create weight loss and strength training programs centered around your individual goals, and most importantly be your guide as you become the hero of your own fitness journey.

Enjoy $50 off one of our memberships to help you get started

Contact Us

Get Started Today

Send us at Lift Positive Fitness in Beverly a message about our Semi-Private Personal Training or Nutritional Coaching, and we will get back to you soon. 

Together we can figure out the best way for us to support you in attaining your fitness goals.

Lift Positive Fitness at Cabot Plaza

407 Cabot Street, Beverly, Massachusetts 01915, United States

(978) 712-8650


Monday, Tuesday, and Thursday: 

6am-10am; 3:00pm-7:30pm





Saturday: 9am-1pm

Sunday: Closed

Interested in Lift Positive Fitness